Icebreaker: „Helix” – The End of the Ice Age
Nature always has the best solutions! New Zealand entepreneur Jeremy Moon, proved this to be true when he set out to revolutionize the functional clothing market ten years ago with his Icebreaker brand.
Instead of polyester and polypropylene synthetics, he chose to use merino wool and thus showed wearers that wool doesn’t have to be scratchy, jet can equalize temperature and moisture and can neutralize body odors with its antibacterial properties. This winter season, Icebreaker introduces the „Helix“ jacket, with novel merino wool wadding, that keeps you warm even in negative temperatures.